This past year we analyzed 1 million Internet search results. And we found that links impacted rankings more than any other factor: Number of referring domains. Actually, Google has recently come out and stated that backlinks are one of their top 3 ranking signals. So it’s clear that links still form the foundation of Google’s algorithm. Now you ask:
How come links still essential?
To know that, you’ll need to hop in your Delorean and return to the pre-Google times of the internet. During the day, search engine listings like Yahoo! and Alta Vista (remember them?) were the dominant players. And they ranked their search engine rankings 100% based on the content on the webpage.
Their now-famous PageRank Algorithm changed this game. As opposed to simply analyzing the content of the page, Google looked at the amount of people linked to that page. And they also were right. Nearly twenty years later, links are STILL the best way to determine the standard of a webpage. That’s why backlinks remain Google’s go-to ranking signal.
Having said that, because of updates like Google Penguin, Google now concentrates on link quality (not only link quantity). You might be wondering: Exactly what is a high-quality link, exactly? And how do I build them? That’s what I’m going to cover in most of this guide.
Backlink building in 2018 is the process of earning links on other websites. Earned natural links directly improve the reputation of an internet site and where it ranks in the search engines, as well as other search engine listings. Self-made links are risky are available together the potential risk of penalisation by the Google webspam team.
Link-building is a very risky strategy in 2018, then one which i would avoid until you have (at the very least) first dealt with the inevitable quality issues on your own website. In case your business or website content articles are not rvkzci organic links or social shares you could have a large problem on the hands, and unnatural links is not going to help you in the end.
It is important to realize that in 2018, Google “discards” and “discounts” plenty of links for your site, specially the low-quality links it identifies, and it also needs a lot longer to find out the results of some types of link building company. Links still matter in many situations but Google is looking to demote sites that have no E-A-T (Expertise, Authoritativeness, Trustworthiness) and a huge part of E-A-T is becoming mentions and links on authoritative sites.
Google still rewards high-quality links, actively aims to disregard lower-quality links and will still penalise real-time spamming activity using manual actions. Before I ‘built links’ to a site I would look into the site for quality issues first and improve website content. It’s easier, cheaper and an investment in a pro-active activity that Google isn’t actively devaluing.
You may use tools like SEMRush (specifically the SEMRush Audit Tool), SiteBulb Crawler, DeepCrawl, Screaming Frog or SEO Powersuite Website Auditor to examine for common SEO challenges. In case you are not technically minded, we can optimise your web site as an element of our fixed price SEO service or ad-hoc SEO audit service.