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McDonald’s is taking inspiration from its customers because it works to solve its slowing U.S. sales problem with new breakfast items. In an earnings call Tuesday, CEO Steve Easterbrook said the fast-food chain would start new breakfast items, but refused to provide more detail. That evening it revealed its Triple Breakfast Stacks, a limited-time offering.

McDonald’s customers should be able to order these meatier breakfast sandwiches, that have two sausage patties, bacon, two layers of American cheese plus an egg layered on either a biscuit, McMuffin or McGriddle starting Nov. 1. The chain’s fans have already been proven to swap items around to produce customized versions of its food, including by adding hash browns to the Sausage & Egg McMuffin or requesting “secret” items, including ice cream sandwiched between two cookies rather than being served in a cone.

“People have been hacking our menu for a long time – so much in fact that it’s inspired our new Triple Breakfast Stacks,” Chef Mike Haracz, manager of culinary innovation at McDonald’s, said in a statement. “We like seeing the fun ways our customers and crew have been creating their particular assumes our classics. We can’t wait to see what they come up with next – who knows what could end high on our menu.”

“Our customers have likewise told us they are craving a bigger, more filling sandwich option within the mornings,” Linda VanGosen, vice president of menu innovation,” said in a statement. In 2015, the company added its All-Day Breakfast to bring in more diners and compete against Chipotle Mexican Grill and Shake Shack. The move helped to increase sales.

“We wish to do better at breakfast,” Easterbrook said on its earnings call Tuesday. “We’ve got a bit of initiatives in place, which our company is going see out with the next couple of months, and in addition newer food news, which we think will re-energize the daypart,” he stated, referring to mornings.

Now around, the requirement for more menu innovation comes as McDonald’s has struggled to boost revenue and earnings with a quick enough pace to appease franchisees. The company has been focused on remodeling its restaurants with self-order kiosks and more modern designs, but this investment has proved costly and isn’t generating enough return on investment within the near-term.

In addition to, is facing increased competition inside the fast food space as more restaurants seek to offer up cheap eats. “McDonald’s results largely confirmed what we learned from the geolocation data – that share losses during breakfast accelerated in 3Q18,” Eric Gonzalez, analyst at KeyBanc, wrote in a research note Tuesday. “We feel the company has stemmed its losses at breakfast in the majority of markets and we look forward to new value and menu news in the coming weeks, which should help arrest traffic declines in those markets that carry on and struggle.”

Shares in the company were down about 1 percent in trading early Wednesday, however are up 7 percent from the same time frame a year ago. On Tuesday, McDonald’s logged its largest percentage increase since October 2015.

McDonald’s debuts its latest breakfast sandwich on Nov. 1, and it’s a whopper. Not just a capital-W, Burger King Whopper, needless to say, nevertheless the new menu item is its very own kind of colossus referred to as a Triple Breakfast Stack. The Triple Breakfast Stack features two slices of American cheese between two hot sausage patties topped with thick-cut Applewood smoked bacon as well as an egg. And then all of that is served on the customer’s selection of a McMuffin, biscuit or McGriddles cakes.

McDonald’s Vice President of Menu Innovation Linda VanGosen said in a statement that customers said “they happen to be craving a larger, more filling sandwich option in the morning.” The statement said McDonald’s was inspired to build the Triple Breakfast Stack based on the restaurant chain’s “secret menu” – offerings developed by do-it-yourself customers who build ktkqfw own concoctions based on McDonald’s selection of ingredients.

The Triple Breakfast Stack, the restaurant chain’s first new breakfast sandwich since the launch of the Egg White Delight McMuffin in 2013, will be readily available for an unspecified “limited” time. “People have already been hacking our menu for years,” said Manager of Culinary Innovation Chef Mike Haracz within the statement. “We can’t wait to see what they come up with next – who knows what might end up on our menu.”

McDonald’s famously entered the breakfast market in 1971 using the Egg McMuffin. In 2015 the organization introduced its Throughout The Day Breakfast initiative to create traditional breakfast items available each day.

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