They started out as being a small, family owned retailer and steadily started to spread beyond its small town roots to towns across The united states. In the process they changed the business’s name and quickly became known for offering low prices on numerous items. Consumers flock to them and they are opening more stores annually in america than some other retailer. I am talking about Wal-Mart, right? No, Dollar General! Let us take a good look at another one of America’s retail success stories, the Dollar General Corporation.
J.L. Turner had been a man toughened by life’s difficulties who founded what was later to become Dollar General business hours with his son, Cal. At age of 11, his father died and young J.L. soon found himself away from school and working to support his family. By the age of 17 he was married and operating a bridle shop along with his wife. Later, he opened a country store but had to give that business up when prices dropped together with his profits. Soon thereafter he began to get results for a dry goods wholesaler and, later, he bought and liquated bankrupt general stores throughout the Great Depression.
By 1939, J.L. and Cal chose to plunk down $5,000 each to start J.L Turner and Sons Wholesale store in Kentucky. In 1955 a new idea was created – the dollar store – and all sorts of the shops in their growing fold soon were converted and also the Dollar General name was born. The organization went public in 1968 and today it operates over 7550 stores in 30 states with more than 700 added in 2004 alone.
So, what type of items are you able to find at Dollar General? A great variety! The store reminds me of some other retailer, now defunct — Woolworth’s — in this they carry some everything. Do you require greeting cards? Superior quality cards are offered for that uncommon low price of 2 for $1. Seasonal items including coolers, plastic benches, folding stools, flags, sunscreen, mosquito repellent, wind chimes, and more have prominent display. Food items in addition to personal maintenance systems are carried, a few of which have the Dollar General name and also a pre-stamped price right on the product. No, they do not have an entire type of any product, just the bestsellers. Still, the variety is great.
Because Dollar General was founded exclusively being a dollar store, many of their items remain priced in a dollar or less. Fortunately, for consumers, they are certainly not restricted from the ‘one dollar’ limit along with other items of greater value are sold too. Do you really need sunflower bird seed? $2 per bag. Do you need DG candy? 4 for $1. On a recent visit I created to my nearby Dollar General I noticed many summer items presented away from store with discount labels of 30% featured. Thus, the $20 molded plastic bench – obtainable in white or hunter green – was now reduced to $14. Even though chain prices their goods competitively, marked down products are easily found and quickly snapped up. So, if you see an item reduced and you want to buy, you better snag it right away!
Dollar General clearly states on their site they serve lower and minimize-middle income customers. Thus, certainly one of their strong sellers is the Dollar General private label found on many products throughout the store. The caliber of these things may vary, however. For instance, I purchased the DG version of the York Peppermint Patty and will emphatically inform you atlaxb York has no the fear of DG overtaking them in this category! When it is price you would like, then get the DG patty. If it is taste, consistency, and quality you want, then obtain the York Peppermint Patty. The store sells both items.
As widespread because the company stores are, you cannot find them in twenty states — yet. All states on the east coast are served aside from those in New England. Stores can be found in the top Midwest and as far west as Wisconsin then down to Texas and over to Arizona. Each of the northwest and California, Utah, and Wyoming fall away from their current service area. Still, the business will be able to saturate the market with over 900 stores in Texas alone.
Many small towns that could probably not be served by way of a larger retailer usually have a Dollar General store present. Thus, the corporation’s commitment to small towns remains essential to them, something lots of the larger retailers have forgotten about over time.