What is SMS Text Messaging? SMS, short for Short Messaging Service, is actually a text service that permits short messages of generally not more than 160 characters in length, to be sent to, and transmitted from a cellular phone. Cell phones and the use of SMS, are having an un-deniable effect on our lives as well as the methods we use to conduct business. The reality that SMS offers a massive opportunity for companies to have interaction with their customers, is not really well known.
Think about these figures. The gmail phone call reported that in the united kingdom alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In america, in accordance with the ‘Cellular Telecommunications & Internet Association’, the number of SMS messages continues to grow from 930 million each month in 2002, to 1.2 billion monthly in 2003. Recently, within the Philippines, SMS Messaging played a significant role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent a lot more than 5 billion texts. Considering, Australia’s population is just around 20 million, this is extraordinary. Popular reality Television shows like Australian Idol, Big Brother, Dancing with the Stars, American Idol, and others, use SMS technology to generate huge amounts of money of revenue directly from the SMS votes that will be used to determine the winners.
During recent years, SMS Messaging has created into the most used service in the mobile data area. Also, when response rates, interactivity and cost to implement, are thought, SMS marketing is undoubtedly the most famous marketing method. SMS is a high-response-rate way of communication, which can help to acquire and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. Based on current growth figures, SMS Messaging will end up an ever increasingly important component in the future marketing communications.
While there is a charge for sending SMS messages, they nearly always get to the intended recipient. SMS messages are forwarded to SMS Gateways, where they are stored until sent. What this means is, even if the recipient will not be immediately accessible to receive them, or maybe the cell phone is powered off or from range, messages are able to be delivered at the next opportunity. This high rate of deliverability makes SMS Messaging the most efficient way of communication available.
There’s nothing more irresistible, compared to the tone of the in-coming SMS message to the user anticipating, perhaps, an individual message from the friend. This reason alone nearly always guarantees the SMS message that you send, will be read.
Around 2,500 mobile phone-users within the town of Lulea, Sweden, volunteered to get SMS messages of special deals from 150 local organizations. The volunteers were sent an SMS for any recognized fast food outlet’s burger offer, 25 per cent in the targeted users took the offer.
A tiny club wanting to increase their patrons during slow nights through the week, chose to run theme nights. Having committed to maintaining a database in the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning with the text message. This is done the night time ahead of the event. The promotion was very successful with 29% of these sent the SMS message, taking up the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword and an ID number. These SMS messages were brought to a central administration database, where they updated each officer’s individual timesheet. This process was repeated at the end of the morning as officers left. The entire timesheet collection process, that utilized to take up to 2 days, was almost entirely eliminated. Further, as this process automatically updated the administration database, accuracy and protection against loss in data was ensured.
An application service provider for media and advertising agents doing work in film, television and photography, wanted to provide casting agents a quicker and a lot more efficient approach to finding out if their artists were available for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job details are applied for a database, then queried for artist matches based upon set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are merely entered once, personalized, and delivered to each of the relevant artists. When received, the artist simply replies having a yes or no. Since the message is received at the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is essential in Marketing. SMS marketing makes it possible to directly communicate with customers and offers a cost-effective method of data collection. Many leading companies have included this medium within their marketing strategies, and consequently, the quantity of companies using SMS continues to grow rapidly. An important part of using SMS as being a promotional tool is a client database. This database should be maintained with some other relevant customer and contact information and naturally should contain a valid mobile phone number. If applicable to your area, ensure that you can to personalize your SMS messages keeping nwmzqs names inside your database.
Possibly the most essential factor when settings up an SMS campaign. Ensure your member database of mobile phone numbers is opted in. This pre approval for SMS communication ensures prevention of prosecution. Provision of any member opt out process will even assistance to avoid legalities.
Ensure your marketing is relevant to your target. The relevance from the message is important for success. Can the recipient visit a real and tangible help to your message? Otherwise, brand damage could result. Limit SMS messages to not more than 160 characters. Focus your message on benefits and don’t ramble. If messages are definitely more than 160 characters, an additional SMS must be sent. Avoid this. In addition to doubling the price, the recipient may be irritated and discard the entire message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to get information for precisely targeted future promotions. Adhere to the tried and proven techniques of database marketing Standard database marketing techniques and principles, as employed by other marketing mediums, are what SMS Messaging requires. The marketing database should be dissected by various factors as essental to particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.